Look below for examples of brands, trademarks, logos, and more and how they are intended to be used in context.
Brand 2
A Brand is More Than a Logo
From the official University Logo to commonly heard phrases like “War Eagle,” you’ll find all their information here.
Auburn University’s primary logo.
Primary logo for use on dark backgrounds.
Primary logo for use on orange backgrounds.
Primary logo for one-color uses.
Primary logo for smaller one-color uses or difficult application such as debossing.
Secondary spirit mark.
Auburn Tigers official copperplate word mark.
One of the most iconic helmet marks in all of college football.
Auburn’s most popular vintage mark, the Beanie Tiger has been around since the 1950s.
One of Auburn’s more confusing marks features a bald eagle, although the symbol for Auburn University and the official War Eagle is always a golden eagle.
Calling all children of the 90s! Do you remember when this mark adorned both sides of Jordan-Hare’s south end zone scoreboard and they lit up when the crowd was loud?
The full-color Auburn University seal is used in official capacities such as on diplomas.
The scalloped Auburn University seal.
Auburn’s mascot, Aubie, is one of the greatest in the land!
Aubie with attitude.
