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Take the Right StepsThe Collegiate Licensing Company logo

Auburn University licenses its brand to approximately 500 consumer products companies which manufacture and market everything from apparel and headwear to salt shakers and bowling balls. Since 1981, Auburn’s licensing agent, The Collegiate Licensing Company (CLC) has helped to manage Auburn’s licensing program and handles applications and contracts for standard, local and internal licensees.

If you are interested in applying for a license to produce Auburn University merchandise, you can find more information by clicking Retail Licensing below. You may contact CLC directly by calling 770-956-0520 or emailing