Auburn University maintains a growing portfolio of logos and other brand elements including logos, terminology, and more.
Brand Elements
A Brand is More Than a Logo
In the sections below, you’ll find Auburn’s brand elements broken into categories including standard marks, vintage marks and verbiage.
Standard Logos
Auburn University’s primary logo.
Primary logo for use on dark backgrounds.
Primary logo for use on orange backgrounds.
Primary logo for one-color uses.
Primary logo for smaller one-color uses or difficult application such as debossing.
Tiger Eyes. Auburn’s secondary spirit mark.
Auburn Tigers official copperplate word mark.
One of the most iconic helmet marks in all of college football.
The War Eagle mark, when used on product, should always be accompanied by the words “War Eagle”.
College Vault / Vintage Logos
Auburn’s most popular vintage mark, the Beanie Tiger, has been around since the late 1940s.
One of Auburn’s more confusing marks features a bald eagle, although the symbol for Auburn University and the official War Eagle is always a golden eagle.
Calling all children of the 90s! Do you remember when this mark adorned both sides of Jordan-Hare’s south end zone scoreboard and they lit up when the crowd was loud?
The Tiger leaping through the A is a vintage logo that was popular in the 80s and 90s and began reappearing on product in the fall of 2019.
The vintage Aubie mascot mark is no longer used on product but is still a visible representation of one of the nation’s best mascots.
The block A was made popular on headwear and that’s still the primary use today. Look for another Auburn mark to be used alongside this classic.
In 1872, East Alabama Male College became a state-owned, land-grant institution and was renamed the Agricultural and Mechanical College of Alabama, changing to a state-supported college with emphasis on new scientific and agricultural programs. In 1899, the Alabama Legislature decided that a new name was needed to reflect the institution’s growth, and the college became the Alabama Polytechnic Institute or API. More >>
Do you recognize this one? It’s the block A from the Beanie Tiger’s hat!
The retro script Auburn was used primarily on baseball jerseys in the 1980s.
Institutional Mark
The official vertical institutional mark is also available in department-specific versions. Departmental marks are appropriate for most apparel and promotional product use.
Depending on print location and size, the horizontal institutional mark may work best. Department-specific marks are appropriate for most apparel and promotional product use.
A more informal version of the horizontal institutional mark. Department-specific marks are appropriate for most apparel and promotional product use.
University Seal
The full-color Auburn University seal is used in official capacities such as on diplomas.
The scalloped Auburn University seal.
The one-color Auburn University seal.
Mascot
Aubie the Tiger is the official mascot of Auburn University. It is often said Women love him, Children adore him, and Men want to be him. He’s an eleven-time UCA National Champion, the most of any mascot and the first to be inducted into the Mascot Hall of Fame. Keep up with Aubie, request an appearance and more at Aubie’s website.
In 2021, Auburn Licensing collaborated with the Division of Student Affairs and the Collegiate Licensing Company to launch updated Aubie marks. Aubie is extremely popular with students, fans and alumni alike.
In 2021, Auburn Licensing collaborated with the Division of Student Affairs and the Collegiate Licensing Company to launch updated Aubie marks. The first to launch was the “Aubie is #1” mark which was released shortly after his 10th UCA National Championship!
During 2021-2022, Auburn worked to add new poses from Aubie’s personality to his digital graphic portfolio. Approach Aubie and you’ll often get this look. It can mean a lot of things from “give me a hug” to simply announcing “Aubie’s here on the scene”.
Aubie can’t talk, but he sure can express himself! From costumes to crazy antics to making signs, you always know what is on Aubie’s mind! War Eagle!
Aubie has just the right amount of attitude and swag!
Aubie Claus is a fun and exciting event that will allow you and your family to get an early taste of the Holiday Spirit! Besides having the opportunity to get your Christmas pictures taken with your favorite Auburn Tiger, the event helps raise funds for the Aubie Program.
Aubie Claus is a fun and exciting event that will allow you and your family to get an early taste of the Holiday Spirit! Besides having the opportunity to get your Christmas pictures taken with your favorite Auburn Tiger, the event helps raise funds for the Aubie Program.
Verbiage
- Auburn®
- Auburn Tigers®
- Auburn University®
- War Eagle®
- All Auburn All Orange®
- API®
- AU®
- Aubie®
- Auburn Family®
- Auburn Oaks®
- AUO®
- Bodda Getta®
- Everything School®
- Fearless & True®
- I Believe in Auburn & Love It®
- Iron Bowl®
- Jordan-Hare Stadium®
- Kick Six®
- Never to Yield®
- Samford + Donahue®
- State of Auburn®
- Sweet Home Auburn®
- Tiger Walk®
- War Damn®
- War Damn Eagle®
- WDE®
- Weagle Weagle®
- 1856TM
- TigersTM
- A Spirit that is Not AfraidTM
- Alabama Polytechnic InstituteTM
- AUBTM
- Auburn ArenaTM
- Auburn Family All InTM
- Auburn FastTM
- All for AuburnTM
- Beard-Eaves Memorial ColiseumTM
- Deep South’s Oldest RivalryTM
- Ever to ConquerTM
- Hey DayTM
- Hey Day MarketTM
- It’s Great to be an Auburn TigerTM
- ‘Neath the Sun Kissed SkyTM
- Neville ArenaTM
- PlainsmanTM
- Plainsman ParkTM
- Samford HallTM
- Samford Hall CollectionTM
- A Spirit that is Not AfraidTM
- The Laurel Hotel & SpaTM
- The PlainsTM
- Track ’em TigersTM
- WETM
Traditions
Tiger Walk® is an Auburn tradition which began in the early 1960s when Auburn players would walk from Sewell Hall to the football stadium and fans would line Donahue Drive to wish them well. Over the years, Tiger Walk has grown into a major part of game day at Auburn. Fans line the street more than two hours before game time to cheer, sing and support the team.
The Auburn Oaks at Toomer’s Corner, located where College Street intersects Magnolia Avenue, have long been the gathering place for Auburn celebrations. After any football win, and significant victories in other sports, Auburn students and citizens alike join forces to “roll” the trees (and anything else that doesn’t move) at Toomer’s Corner with toilet paper. Celebrations after big wins leave the heart of town looking like a blizzard passed through.
War Eagle VIII, Auburn’s golden eagle named Aurea, gracefully circles the stadium and lands at midfield to continue a tradition that is uniquely Auburn before each home football game. Aurea has a wing span of more than six feet! She was named War Eagle VIII when War Eagle VII (named Nova) retired in 2019.
War Eagle VIII’s role is to help promote wildlife conservation as a part of the conservation education efforts of the Southeastern Raptor Rehabilitation Center, where she is housed by permission of the U.S. Fish and Wildlife Service.
Campus Landmarks
Samford Hall and the Auburn University sign are two of the most recognizable and photographed landmarks on Auburn’s campus. Samford Hall was built in 1888 and serves as the main administration building. The clock tower plays Auburn’s War Eagle® fight song every day at noon.
Jordan-Hare Stadium opened in 1939 and is home to the Auburn Tigers football team. With a seating capacity of 87,451, on football Saturdays in Auburn, Jordan-Hare becomes Alabama’s fifth-largest city. The stadium is named for Ralph “Shug” Jordan, Auburn’s all-time winningest football coach, and Clifford Leroy Hare, a member of Auburn’s first football team, president of the old Southern Conference and longtime chairman of Auburn’s Faculty Athletic Committee. Legendary coach Pat Dye has also had his name forever attached to Jordan-Hare Stadium, as the turf officially became known as Pat Dye Field at Jordan-Hare Stadium prior to the 2005 Iron Bowl. Read more here.
Cater Hall is named for Katharine Cooper Cater, dean of women from 1946 until 1976, and dean of student life from 1976 until her death in 1980. Cater Hall originally served as the President’s Home. Today it houses administrative offices and the Honors College. The back steps of Cater Hall becoming a gathering spot for students and families as “call-outs” for everything from SGA elections to cheerleader tryouts occur there.
Special Programs: Original Aubie and Samford + Donahue
The Original Aubie Program
The Original Aubie was reintroduced in fall 2019 in 3 versions.
The Original Aubie has a lot of swag and wants everyone to know he’s still #1!
The Original Aubie suited up for the Tigers this fall and debuted inside a pop-up shop at Petrie Hall.
By January, the Original Aubie had learned to hoop and was helping out the Tigers on the hardwood.
The Original Aubie grabbed his bat and headed to Plainsman Park for the unveiling of the Frank Thomas statue in April 2023.
The Swinging Tiger has been synonymous with Auburn Golf for many years. In 2021, the design received slight updates – mostly for embroidery and consistency purposes.
Samford + Donahue Collection
The Samford + Donahue collection is a lifestyle line available at the Auburn University bookstore.
Samford + Donahue stacked wordmark helps to identify the product line.
More: Uniforms, Facilities, etc.
Uniform Elements
Auburn’s navy football jersey is worn at home games at Jordan-Hare Stadium and select neutral site games.
Auburn wears all white in road football games. When Auburn is the visiting team, fans often refer to them as the Stormtroopers.
With its iconic “power stripe” down the center of the helmet, Auburn’s lid is one of the most iconic helmets in all of college football.
Recognizable from Auburn’s iconic football helmets, the Auburn Power Stripe is also used in digital branding, other sports uniforms and even the State of Alabama license plate for Auburn University.
Facilities & Campus Locations
Neville Arena seats 9,121 fans for basketball games, bringing Tiger fans close to the action. Auburn Arena replaced the old Beard-Eaves Memorial Coliseum as home of Tiger basketball for the 2010-11 season and was renamed Neville Arena in 2022. The facility also hosts volleyball matches and gymnastics meets.
The Auburn Oaks mark features a whisp of toilet paper that looks like an eagle. It was developed in 2013 when the original Auburn Oaks at Toomer’s Corner were removed and the Samford Park renovation began.
Although seldom used today, the Samford Tower mark once stood as the university’s primary academic mark (paired vertically or horizontally with “Auburn” or “Auburn University”). It is still a useful element to represent Auburn’s most iconic building, Samford Hall.
