Our Mission

To ensure proper use of Auburn University trademarks
To strengthen the Auburn brand
To generate academic and athletic scholarship revenue
Samford Hall and the campus of Auburn University

Campus Use

Resources for campus departments and student organizations about using Auburn’s brand

Using the Logo
Brand Elements

Brand Elements

Auburn University’s trademarks, traditions and other brand elements protected to keep Auburn unique

Logos, Verbiage & More
Overhead view of Toomer's Corner, Auburn's intersection of "Town and Gown"

General Requests

Information for individuals, businesses, organizations and others about using Auburn’s brand

Learn More

Special Events


August 16, 2021 – Auburn University
First Day of Classes
September 4, 2021 – Jordan-Hare Stadium
Auburn Football vs. Akron Zips (Wear White Game)
September 11, 2021 – Jordan-Hare Stadium
Auburn Football vs. Alabama State (First Responders Day)