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Crafter Licensing

Crafter Licensing Application

Auburn University now offers a limited crafter licensing program to small crafters in order to use Auburn trademarks and other branding on non-apparel items. The program is limited to crafters and is not designed for businesses with full-time retail storefronts. Those operations would require a full retail license through Auburn’s licensing agency, the Collegiate Licensing Company (CLC). The crafter licensing program is also administered by CLC through their Community Connect program.

  • No apparel licenses will be granted through Auburn’s crafter licensing program.
  • Crafters are limited to $2,500 in sales (of product bearing Auburn marks or other branding) in a calendar year.
  • Crafters will complete an agreement through CLC’s Community Connect licensing program and pay a rights fee that is commensurate with the amount of Auburn product you plan to produce. The minimum fee is $150.00 per contract term.
  • Crafters must submit each design for approval by Auburn’s licensing office. We can consider conceptual designs prior to you completing the artwork.
  • Crafters may only use Auburn University’s standard logos as shown on the brand elements page. In addition to those marks, crafters may use the verbiage:
    • Auburn®
    • Auburn Tigers®
    • Auburn University®
    • War Eagle®
    • 1856
    • TigersTM
    • Jordan-Hare StadiumTM

Insurance Requirements

Crafter Licensing program participants are required to maintain $250,000 in product liability insurance. Specifics will be covered during the licensing process.

Application

Use the link below to submit your application to Auburn’s crafter licensing program through CLC’s Community Connect/Direct Licensing Hub.

  • After clicking the link below, you will click “Create an Account” to start the process.
  • You will notice that “Website” is a required field. You may enter your social media link (not your @handle, but the full link from the browser) if you do not have a formal website.
  • You will receive a verification email from “directlicensinghub.com”. Click the link to verify your email address and complete your application.
  • For questions about the process, email communityconnect@clc.com. For questions about Auburn licensing, email licensing@auburn.edu.
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