Auburn

Campus Departments

Campus departments are allowed to use Auburn trademarks and brand elements on products in conjunction with their name. Departments must use only officially licensed manufacturers for their apparel, promotional products and other items.

Student Organizations

Student organizations recognized by Auburn University may have limited use of the Auburn University name and other trademarks to demonstrate their relationship with the university.

General Requests

Auburn University licenses its brand to approximately 500 consumer products companies which manufacture and market everything from apparel and headwear to salt shakers and bowling balls. View the Get Licensed page for more details.

Samford + Donahue mark - the state of Alabama with a power stripe design down the middle

A Brand is More Than a Logo

Auburn University maintains a growing portfolio of logos and other brand elements including logos, terminology, and more. In the sections below, you’ll find Auburn’s brand elements broken into categories including standard marks, vintage marks and verbiage.

See Our Brand Elements
Full color Auburn University seal
Aubie Head Logo

About
Trademark & Licensing

Auburn University licenses its brand to approximately 500 consumer products companies which manufacture and market everything from apparel and headwear to salt shakers and bowling balls. Since 1981, Auburn’s licensing agent, The Collegiate Licensing Company (CLC) has helped to manage Auburn’s licensing program. Royalties generated from the sale of officially licensed Auburn products support both academic and athletic student scholarships.

Learn More